Services – Show Management Associates

EVENT SERVICES

Show Management Associates provide turnkey event management for clients who want to have their event professionally run from start to finish. Our staff of 13 full-time employees has a proven track record and a combined event management experience of over 100 years. We leverage our experience and existing relationships to secure the best possible venue rates.

PRESHOW PLANNING

Choose the ideal location and dates

Negotiate venue rates and services

Develop P&L show projections

Plan sales and sponsorship coverage

BOOTH AND SPONSORSHIP SALES

Create Official Show Brochure

Produce Floor Plans, Contracts and Sales Letters

Acquire sales leads

Produce program guide content and advertising plan

MARKETING

Create a master timeline for all advertising

Develop and manage sponsors and promotional partners

Create advertising and website plan

Social media planning

Negotiate rates and ad placements for print, broadcast, and social media

Coordinate press day, VIP showings, and preview and wrap-up parties

Press room and collaboration with local media

Produce program guide content and advertising plan

Provide show logo, artwork, tickets, badges, posters, and promotional items

ACCOUNTING

Develop expenses and income operating budget

Contracting, invoicing, and collections

Facilitate local tax forms and payments

Insurance coverage

OPERATIONS

Contact and negotiate with decorator/general contractor

Create Move-In/Move Out bulletins for all exhibitors

Manage On-site Move-in through move-out, with you all the way

Show day operations: security, ticketing, box office, floor management, personnel scheduling

POST-SHOW FOLLOWUP

Exhibitor and attendee surveys

Detailed accounting statements and audits

Summary analysis and preliminary planning for next event

MAGAZINE ADVERTISING SALES

Show Management Associates have generated millions of dollars in additional advertising revenue for the brands we represent. We currently sell print and digital advertising for six leading magazines in the hobby industry. Our services strengthen your brand and solidify new and existing client relationships. We are proud that our clients consider us a valuable and trusted partner that expertly represents their needs.

Sell print, digital, and social media ad programs for top dollar, with an emphasis on integrated media contracts

Develop competitive marketing strategies and detailed quarterly and annual business plans to achieve sales benchmarks

Prospect new clients, determine their advertising needs and negotiate contracts

Monitor competitive media and stay ahead of industry trends

Establish and develop client relationships, meeting with advertisers to ensure their goals are met